Luani fashion

Sindu and Rosalie Gross

from Mexico City

The fashion label "Luani" was founded in 2010 by the two sisters Sindu and Rosalie Gross. Disillusioned and bored by the one-sidedness of mass-produced fashion, the two have decided to counteract this.

The two sisters were born in 1984 and 1985 in southern of Germany near Stuttgart. Despite, or because of the low difference in age were the two very close, have made already much together and always understood each other well. Although common private interests, such as for example getting to know foreign cultures and countries, as well as the common tendency to creativity and above all fashion outweigh, their professional skills are very different. Therefore they have decided after their school, to deepen these competencies complementary and bring them together in the "Gross" project, an own fashion company.

Although, as already mentioned, the idea of an own fashion company was since graduating in their minds, they took a common time for a long road trip after studying and work to research, to establish contact and to collect ideas. It was very important to take this time, because they put priority not only with the design but also with the substances on quality instead of quantity.

With its collections the two sisters from South of Germany want to revive the individuality of fashion and at the same time support and encourage humanity and nature. Therefore, their products are created mainly from organic and eco-friendly materials. Because the country and people had grown dear to their hearts during their stays in Mexico, and they liked the whole life there so much, they have decided to make their products there under fair conditions. The family-owned company is headquartered in Mexico City, where the individual parts are made with great care and love by local seamstresses and manual workers. Their concept is to produce the goods in direct contact with Mexican sewers…so they can overlook the production and to avoid child labour and exploitation of people. Also they want to counteract the cheap mass production which is very poor in quality and profitable only for a few. The sisters, however, rely on small quantities of high quality and thus long carrying capacity of the individual pieces. The designs of the individual pieces are created in accordance with their own ideas coupled with trends and traditional designs.

Each of the parts is finest handcrafted, then checked and packed for shipping in a reusable, ecological bag. Thus, the customer receives exactly the opposite of the mass produced goods - an individual masterpiece.

Article about Luani from 31.12.2010 in the SZ/BZ New Year's Eve edition.

 

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Picture 1: LUANA - summer dress. This body-hugging dress can be worn on a festive occasion during leisure time, as well as with chic accessories. The gathering below the breast sets a beautiful accent and also defines the character. Through the pleasant, organic fabric, it is particularly light and airy.
Price: 59.- €
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Picture 2: SASKIA - Short dress with lace on the low-cut back.
Price: 69.- €
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Picture 3: EMMA - This dress has a beautiful front and rear cowl neck, which conjures both a beautiful neckline, and a gorgeous back. Behind the dress is a fine satin ribbon tied at the neck to prevent the dress from slipping off the shoulders. The bat sleeves round off the cut and come well through the thin viscose jersey fabric advantage.
Price: 69.- €
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Picture 4: All-in-one Tube
Retractable Tube. Dress, top, skirt and scarf in one.
Price: 39.- €
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